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Write out the intentions and purpose of your Email campaign

Having a well defined intention for your campaign will help you build out a complete strategy that is more tailored to the outcome you want. Whether that is leads generation, recruitment, networking or anything else in between.

When you know the outcome you want, this will help you build your copy the best way possible to see the most optimal results.

Ask yourself:

• How many leads do you want from this campaign monthly?
• Is this campaign for generating more leads or creating awareness?
• Who do we want to contact and who do we not want to contact?

Build your copy

Your copy is essentially your messaging and how you’re communicating your offer to the people you’re reaching out to. The most important thing to keep in mind is to keep it at as low a reading level as possible.

There are 3 simple questions you should always ask yourself before putting pen to paper on any copy for a campaign.

<aside> ❓ Who would buy this?

</aside>

• With cold email, you need to be clear on what benefits the service you are selling provides. Otherwise you’ll burn through leads as they simply don’t need your service or product.
• Identifying your target audience is the first task before you start writing your copy.

<aside> ❓ Why would they need it?

</aside>

• There needs to be a demand for the service/product you are pitching. If there isn’t a clear demand for your product you won’t see great results.
• You need to emphasize either how it would benefit their business or solve an evident problem within their niche.

<aside> ❓ Why they can't do it themselves?

</aside>

• If a lead thinks they can do it themselves, they are never going to be sold on it.
• There are many different factors to why a lead cannot do your service themselves.